The Pure Sleep family of companies ("we" or "PureSleep") is committed to protecting your privacy. Therefore, PureSleep has developed policies and procedures to ensure that the information you provide to us through our web site, PureSleep.com, is collected and maintained in a manner that respects your privacy. This Privacy Statement explains these important policies and procedures so that you will be aware of how we collect and use the information you provide us, and how you may modify and/or delete this information.
Because your privacy is important to us, PureSleep does not track or collect personal information unless it is purposefully and knowingly provided to us. In other words, we do not collect your information without your knowledge.
Should you request that we contact you to provide additional information about our products and services, and you have provided us with personal information so that we may do so, we will not use or disclose this information outside of the PureSleep Family of Companies without your consent, unless required by law.
To summarize, it is our policy: (1) not to collect your personal information without your knowledge and consent; (2) to protect the privacy of any personal information you choose to provide to us; (3) to notify you of our policies and procedures regarding your personal information; and (4) to abide by the terms of this Privacy Statement. We are dedicated to fulfilling this policy.

HOW PURESLEEP USES AND DISCLOSES YOUR MEDICAL INFORMATION
Your medical information will be used or disclosed in connection with your health care treatment. For example, your medical information may be used to provide health-related products to you and to coordinate with your health care provider to ensure that you receive the appropriate products.
Your medical information will be used and disclosed as needed to collect payments for the products and services that you receive.
Your medical information will be used and disclosed as needed to manage and improve the quality of PureSleep's internal health care operations, including uses such as quality assessments, audits, and other similar functions. Limited medical information about you may also be disclosed to your insurers or doctors for managing their internal health care operations.
Your medical information may be disclosed to third parties that provide certain services to us, such as data processing, billing, legal, or accounting services, under contracts that protect your medical information from unauthorized use or disclosure.
Your medical information may be disclosed to family members, other relatives, close personal friends, or other persons whom you may authorize, as we determine in our professional judgment to be relevant to their involvement in your health care.
We may contact you to provide prescription refill reminders or information about treatment alternatives or other health-related benefits and services that may be of interest to you.
Your medical information may be used or disclosed to the Food and Drug Administration ("FDA") or to entities regulated by the FDA relative to adverse events involving products or to enable product recalls, repairs, or replacements of products; to public health or legal authorities responsible for safeguarding public health or preventing injury or disease; or to health oversight agencies for activities such as audits, investigations, inspections, or other proceedings to monitor our operations, the health care system, government health programs, or compliance with civil rights laws.
Your medical information may be disclosed to provide information needed for law enforcement purposes or for a legal proceeding. Your medical information may be disclosed for judicial or administrative proceedings pursuant to a court or administrative order or in response to a subpoena, discovery request or other lawful process, provided that in the absence of a court or administrative order, reasonable efforts are made to notify you of the request or to secure a protective order preventing the information from being used for other purposes.
We are permitted to disclose your medical information to social services, protective services, or other government authorities if we reasonably believe that you are a victim of abuse, neglect, or domestic violence, provided that the disclosure is either required by law, authorized by you, allowed by law and necessary to prevent harm to you or someone else, or a law enforcement or public official represents that the information is necessary and will not be used against you.
In addition, federal regulations allow us to use or disclose your medical information for other specific purposes, including: compliance with worker's compensation laws; assisting coroners, medical examiners and funeral directors in performing their functions; aiding organ or tissue procurement organizations in performing their donation, banking, or transplantation functions; notifying family members, personal representatives, or caregivers of your location and general condition; providing information to military command authorities if you are in a military service, a correctional institution if you are an inmate, or legally authorized national security, intelligence, or protective service authorities; or for research under approved protocols to protect your privacy.
Your medical information may be disclosed to provide emergency information to law enforcement, emergency response, or disaster relief officials; to avert a serious threat to the health or safety of you, the public, or another person; or as otherwise required by law.
We will obtain your written authorization before we use or disclose your medical information for purposes other than those described above or as otherwise permitted or required by law. You may revoke an authorization in writing at any time, requiring us to stop using or disclosing your medical information except to the extent that we have already acted in reliance on your authorization.

YOUR RIGHTS CONCERNING YOUR MEDICAL INFORMATION
You have a right to inspect and copy your medical information and to amend your medical information by sending a written request to the Privacy Officer at the address provided below. We may deny requests for access and amendment in certain instances. You have a right to ask that most denials of access be reconsidered, and you have a right to submit a statement disagreeing to a decision to reject a proposed amendment, to which we may respond.
You have a right to request and receive an accounting of disclosures of your medical information that we or our business associates may make to certain third parties without your authorization on or after April 14, 2003, for most purposes other than treatment, payment or health care operations. We may charge a fee if you request more than one accounting during any 12-month period. Your request must specify the time period to be covered in the accounting, up to 6 years.
You have a right to request reasonable arrangements to ensure that communications containing your medical information are provided to you in a confidential manner or to an alternative location.
You have a right to request restrictions on certain uses and disclosures of your medical information, although we are not required to agree to a requested restriction.
You have a right to request and receive a paper copy of this Privacy Notice.
If you believe that your privacy rights have been violated, you have a right to complain to PureSleep or to the U. S. Department of Health and Human Services. You may contact PureSleep's Privacy Officer at the email address or phone number provided below. No adverse action or retaliation will be taken against you for filing a complaint.
We are required to abide by the terms of this Privacy Notice currently in effect. We reserve the right to change the terms of this notice and make the new notice effective for all of the medical information about you that we maintain. Any revised Privacy notice will be posted on our web site, inserted in packages that we send to new customers, and provided in response to written, telephone or e-mail requests.

ACCEPTANCE
By using the PureSleep.com site, you signify your acceptance of this Privacy Statement. If you do not agree with the terms of the Statement, you should exit the web site immediately.

INFORMATION COLLECTION
View/General Use. You are not required to register or provide us with any personal information in order to view information on our site. We do collect anonymous, non-personal information about your use of our site. For example, we collect non-personal information about your use of our site through the use of "Cookies". Cookies are small computer files that we transfer to your computer's hard drive that allow us to know how often someone visits a site. Every computer is assigned a different cookie by us. The information collected by cookies helps us statistically monitor the number of visitors to the PureSleep Family of sites. Your browser software can be set to reject all cookies. Most browsers offer instructions on how to reset the browser to reject cookies in the "Help" section of the toolbar. We also may use third-party advertising companies to serve ads on our behalf. These companies may employ cookies and action tags (also known as single pixel gifs or web beacons) to measure advertising effectiveness.
Information Service. If you decide to contact us by email, you will be asked to provide certain information so that we may contact you. We will ask you to provide your name, telephone numbers, e-mail address, friend name (for tell a friend), friend email (for tell a friend), and comments. Again, we will only collect this information if you contact us by email.

INFORMATION USE AND DISCLOSURE
The information that you share with us, either to sign up for our information service or to reorder products, will only be used by the PureSleep Family of Companies to evaluate your needs so that we may provide you with information that is most useful and relevant to you. We do not sell or lease this information to any outside third parties, except that, with your consent, we share information with your treating physician and/or your health plans (as appropriate). We will only use this information for the purposes for which you shared it with us, that is, to contact you with additional information about our products or services, or to process your reorder. We will not share this information for any other purpose without your express consent. These same policies apply where you provide us with personal information about a third person, such as your spouse. However, to comply with applicable federal, state, and local laws, we may be required to disclose information in certain limited circumstances, and we reserve the right to do so. In addition, we may disclose information upon a good faith belief that such disclosure is necessary to (1) comply with applicable law or legal process served on the PureSleep Family of Companies; (2) protect the rights of the PureSleep Family of Companies and/or its users; or (3) to protect the safety of the users and/or the public.

TELL-A-FRIEND
If a users elects to use our Tell-a-Friend referral service for informing a friend about our site, we ask them for the friend's name and e-mail address. We will automatically send the friend a one-time e-mail inviting them to visit the site. We store this information for the sole purpose of sending this one-time e-mail and for tracking the success of our referral program. The friend may contact us as provided below to request the removal of this information from our database.

INTEGRITY/SECURITY
PureSleep.com understands that in order to maintain your privacy, your personal information must be collected and stored in a secure manner, and the integrity of your information must be preserved. Therefore, we follow a number of administrative, technical and physical safeguards to achieve this goal.

MODIFYING AND DELETING YOUR INFORMATION
PureSleep does not currently offer you the ability to access, modify, or delete your information through our site. You may contact us (as indicated below) and request that your information be modified or deleted. We will promptly update our records accordingly.

THIRD PARTY LINKS
Our web site provides links to other companies' web sites. If you leave PureSleep.com by linking to one of these third party sites, you will be subject to the privacy policies and procedures posted there, and this Privacy Statement will no longer apply.

MODIFICATIONS TO PRIVACY STATEMENT
Periodically, we may modify our policies or procedures described in this Privacy Statement. Any modifications will be posted to our site, and the date of any changes will be indicated.

CONTACT INFORMATION
If you have any questions or concerns about our Privacy Statement, or would like more information about our privacy policies and procedures, please email privacy@puresleep.com, or call (415)925-1575.

Last Update: October 2007

© 2007 The Pure Sleep Company. All rights reserved.